Analysis of Tide Advertisements Essay examples -- Advertising, Marketi

Tide advertisements from the around the 1970s altogether portrayed woman as washing the laundry. Perhaps our civilization has the realise bewilder that only women are the ones that do laundry and other household activities. What about men? Men are just as capable to wash their avow clothes and clean the house. Tide ads from the 1970s fit right into the category of women existence somewhat degrading in comparison to men. Equal opportunity regulations exact the upgrading of women into high positions, but may woman who were offered positions had turned them down. (DeSole 9) What this means is that in the 1970s women were mainly advertised as being inferior to men. Women were apparently the only ones who use laundry detergents to wash all of their families clothes. But this is not only argument in Tide ads. Advertisements in general have changed drastically everywhere the years. Ads have gone from simple black and white prints to prints with every color of the rainbow, from havi ng so many details on one page to just the date of the ad being sold. Ads in general have gone from being a narrative on a page to a general image that catches the readers immediate attention. Tide ads have come a long way from the 1970s to 2009. Around the 1970s Tide ads were very verbose and mostly on cartoons. Women would be in the ads cleaning and showing off the 2miracle tide. Now when looking at Tide ads, women are not singled out. The Tide product is being advertised on the paper print ad alone. The older Tide ad can be viewed from a feminist prospection and can also be asked why vintage advertisements are so different than new advertisements.Why is it that Tide ads have changed their ways and gone from a womans story about the greatest laundry detergent... ...Service=showArticle .Gloria, DeSole, and Dora Odarenko. Notes toward an Analysis of Discrimination. Womens Studies Newsletter 3.3/4 (1975) 1-10. Web. 14 Oct 2009. .Prinsloo, Jeanne. Where Are the Women?. Agenda 31 (1996) 40-49. Web. 14 Oct 2009. .